The project aims to redesign the Airline Ticketing System's user interface to improve navigation and streamline the booking process, enhancing overall user satisfaction. By simplifying ticket modifications and cancellations, the new UI will offer users greater control and flexibility, ensuring a more intuitive and seamless flight booking experience.
Through extensive secondary research and competitive analysis of Southwest Airlines, Emirates, and British Airways, I identified key user challenges in the ticket booking process by analyzing articles and user reviews across various channels. Prioritizing the most critical pain points, I incorporated targeted design solutions into the application to effectively address diverse user needs and expectations.
1. Complex User Interface
2. Limited Search Options
3. Complicated Booking Process
4. Lack of Flexibility in Ticket Modifications
1. Simplify the user interface with a clean, intuitive design that highlights key actions and minimizes cognitive load.
2. Expand search functionality to include more filters and personalized options, allowing users to easily find flights that meet their specific needs.
3. Streamline the booking process into a clear, step-by-step flow that guides users effortlessly from flight selection to payment.
4. Implement flexible ticket modification features that allow users to easily make changes or cancellations with transparent policies and minimal hassle.
